This pillar includes a series of workshops, panels and other symposia that instruct accounting academics in the skills to engage outside academia. Examples include the basics of op-ed writing, media relations or social media training. We also facilitate necessary liaisons with communications professionals who can instruct academics in newsworthy communication – a skillset that is often opposite to the traditional approach to academic writing.

Through social media, blog posts, podcasts as well as other novel and effective communication strategies, we provide a forum to diffuse the research of network members in accessible language and to a large audience.

We cultivate relationships with stakeholders outside academia like accounting firms and professional oversight bodies. We provide a conduit to assist academics in contacting those constituencies who stand to learn from their academic research. Academics can reach out to practice sharing their research and, ultimately, practitioners can reach out to academics for their expertise.