Events
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Social Media: Basics and Beyond 

When:  May 4th, 2022 

Time: 9 AM – 10:30 AM EDT

In this workshop, you will learn the fundamentals of using the social platforms most used in business and academia: Twitter and Linkedin. Discover how to connect with your audience and create engagement on topics that matter to you through social media. 

By the end of this 90-minute workshop, participants will be able to:

· Create a basic LinkedIn and Twitter profile

· Learn when and how to use hashtags, retweets and create     posts that will gain traction

· Understand how to use Twitter engagement data

  to measure impact

Workshop facilitators: Erica Pimentel and Leanne Keddie

Recording: HERE

Canadian Accounting Association Conference - Concurrent Session: Accounting for Impact

When: June 10th and 11th, 2022 (time TBA)

The purpose of this session is two-fold: the first is to introduce participants to AFI’s mission and describe the motivation for launching this initiative. The second is to introduce participants to the fundamentals of using the social platforms most used in business and academia: Twitter and Linkedin. Discover how to connect with your audience and create engagement on topics that matter to you through social media. 

Workshop facilitators: Erica Pimentel and Leanne Keddie

More information: HERE

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Write Compelling Commentary

When: September, 2022 (exact date TBA)

This highly interactive workshop builds participants' leadership capacity and enhances their credibility and influence. It provides participants with the confidence and tools to contribute their expertise to the public discourse through compelling, short-form written commentary for newspaper op ed pages and online sites. The session equips attendees to:

 

• Own and articulate their authority as experts;

• Understand the essential elements and format of newspaper commentaries, including how to build a concise, persuasive and accessible argument that is likely to engage a lay audience;

• Increase their publication prospects by linking their expertise to the news and enhancing the relevancy and timeliness of their knowledge;

• Submit their work to online and print editors.

Workshop facilitator: Shari Graydon

Past events

Accounting for Impact Launch

When: March 29th, 2022

Launch event of Accounting for Impact - a network to inspire accounting academics to create impact and engagement. The event will showcase Stephanie Bertels and the Embedding Project, and provide interactive space for Q&A. We will create opportunities to learn how to turn research into action.

Recording: HERE

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